WRAP's business support service offers strategic guidance on all areas of marketing to help you promote your organisation. Consultancy support is available in selected qualifying cases.
Advice can be provided on the following:
Market assessments:
- market research and audits
- reviewing strategy and market positioning
Sales and marketing strategy development:
- review of business and marketing objectives
- marketing audit and SWOT analysis
- formulation of marketing strategy
- development of implementation plan
Promotional/sales plan development:
- identification of target audiences
- development of measurable objectives
- recommendations on communications methods
- development of a plan with timings and budget
- proposed reporting mechanisms
Specific marketing communications advice:
- e.g. the development of a detailed brief for website development (note: the service does not include actual development of the website)
- The service will not cover support for implementation of marketing plans (for example, it will not offer funding for an advertising campaign).
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